Supply Chain Management Journal 2019 Volume 10 Number 1
Content
PAPERS
The Digital Revolution โ Shaping the Future of Leadership and Talent
Florin RADU
e-mail:ย florinuniv@yahoo.fr
Valahia University of Tรขrgoviลte
Ionela CISMฤ
email:ย cismaionela@yahoo.com
Valahia University of Tรขrgoviลte
Today, workplaces are undergoing a digital revolution which is helping to transform entire industries and forcing companies to change the way they operate. Digitization has the potential to increase productivity and efficiency, while also improving communication, andย remote working is no longer an exception but an expectation.
Because areas such as leadership development and external talent acquisitions may require entirely different and innovative approaches in the new digital environments, organizations need to be prepared to move and evolve quickly, particularly to ensure each employee hasย the opportunity to participate in this new environment.
One of the most interesting things about the digital revolutionโs impact upon leadership has been a change in perception regarding what constitutes a good leader. In the past, traditional leadership qualities included things like vision, conviction and a competitive drive,ย but views are now shifting slightly.
This article aims to show how the Digital Revolution and new techno-economic paradigms will challenge organizations and individuals to redefine and update their systems, acquire new skills and promote new mentalities.
digital, digitization, revolution, leadership, transformation, technology
June 2018, pp
Food safety and traceability in logistics activities
Mihaela ศTEศ
e-mail:ย miha9s@yahoo.com
Technical University of Cluj Napoca
The paper deals with the issue of ensuring food safety in the supply chain. Maintaining the integrity and quality of products, the physical, chemical, microbiological, organoleptic characteristics during the delivery involves planning, organization, coordination and controlย of the labelling, packaging, storage, transport, transhipment, loading and unloading activities throughout the logistics chain, taking into account the characteristics of different types of food.
The study has as scope the identification and emphasizing of problems and drivers of food safety in supply chain. As a response to these challenges, the paper highlightsย measures and solutions in order to keep integrity and quality of food during deliveries. In this context, it is analysed the role of traceability in the improvement of supply chain management. There are also identified the difficulties in its implementation and use.
logistics, food safety, traceability, quality, transportation
June 2018, pp
Digitization in Service Industry. Consumer engagement through omni channel for growth shoppers experience and enthusiasm. Case study: Hotel Industry
Virgil POPA
e-mail:ย virgilp51@yahoo.com
Monica CฤPRARU
Loredana ZABOU
Emilia CIUNPUERU
Ioana COTOROGEA
Valahia University of Tรขrgoviศte
New technologies are enabling greater efficiency and more collaborative operatingย models; theyโre also re-shaping the marketplace in ways that are only just beginning toย become apparent. Customer experience includes the amount of all experiences: searching,ย purchasing, consuming and post-buying stages of experience, and, can also entail multipleย channels of retail. Every time an organization interacts with a customer, the organization learnsย something about the client. By capturing, sharing, analyzing and acting on each information,ย the organizations can better manage the individual profitability of the customer. Omnichannelย is the mix of all physical and digital channels that creates a unified and innovative customerย experience. Customer engagement was defined as a sequential psychological process that theย customers experience in order to become loyal to a brand, or can be defined as a behaviouralย manifestation focused all the time on a brand, an organization and can entail five dimensions:ย valence (positive or negative), shape and modality, purpose (temporal and geographic), natureย and impact, the customer targets. The triangle digital technologies, data and engagement isย the way to think about corporate strategy.
Companies that effectively manage digital technologies can expect to gain in one or more ofย their areas: better customer experiences and engagement, streamlined operations and newย lines (Omni channels) of business or business models.
The research concerning hotel services and developing the new digital technologies in the fieldย of hotel customer management by using every channel concerns both the customer as well asย the hotel managers. The research concerning hotel managers took into account an exactย number of hotels, in order to see the difference between the manager of a pizzaย shop/restaurant and those of a hotel manager regarding the use of new technologies in theย sales process, as well as the way and level of customer engagement.
hospitality, digitization, customer experience, customeย omnichannel, new technologies, digital channels, hotel service customers
June 2019, pp
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WORK-IN-PROGRESS
The future of Leadership in the Context of Artificial Intelligence
Patricia SAVU
Bogdan SAVU
e-mail:ย patricia_svu@yahoo.com
Valahia University of Targoviste
Interest in artificial intelligence and machine learning has become accelerating and diversifying to say the least. The promise of AI in future business, though still somewhat speculative, is profound and envisions capabilities that were the stuf of science fiction just a few years ago.
The challenge of Artificial Intelligence in leadership is equally profound and requires answering to difficult questions and addressing thorny issues. What are the realistic promises that AI can make? How does AI intersect with other emerging human capabilities such as decision-making processes? How public and systemic expectations are managed and concerns allayed? And considering AI opportunities,
what can organizations do now to maximize their chances of success for gaining efficiency, research discovery and integration in todayโs market? Well-informed and thoughtful leadership is essential to navigating these and other questions. We need to discuss this new normal, if we think about Siri, Alexa, Cortana or Google Assistant.
decision making, organizational machine learning, customer satisfaction
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