Service logistics and relationship management in the bank

The banking services market is growing more and more dynamically, which makes it increasingly difficult to achieve a lasting competitive advantage. Maintaining regular contacts with clients is one of the most important factors determining the victory on the difficult market of banking services. As shown in the article, logistics is an essential binder connecting the banking system with the implementation of customer needs in the banking service. A significant role in the whole system is the way of managing relations towards the client as well as to the bank employee. The multiplicity of contact channels significantly improves the possibility of implementing many processes related to the banking service. In turn, a large number of efficient distribution channels affect the management of customer relationships and the perception of the bank by their clients. The aim of the article is to discuss the logistics process in banking services and their interdependencies and to show how to manage the relationships that occur in the bank.

Read More

The Implementation of CRM Logistic System into Non- Profit Organizations

The non-profit organizations as far as their definition, operate regardless to profits, which is not synonymous with the fact that they do not make the profits. It is worth noticing that in case of non-profit organizations, contrary to business sector organizations, their fundamental source of income is derived from donators and is used as an investment in self-development. The relationship with the donators is recognized to be the crucial factor as far as the development of non-profit sector. Achieving the objectives is dependent on the number of donators, sponsors, as well as the volunteers. They contribute a prominent data, and the one requires precise organization as well as coordination.
In the submitted publication the possibility of the implementation of CRM system in non- profit sector will be discussed as well as its influence on the development of this type of organizations.

Read More

The Impact of CRM on Customer Retention. The case study

Nowadays, customers are recognized to be a valuable factor as far as company management with the power to change its short-term and long-term polices and strategies. Therefore, in today’s highly competitive environment, understanding the customer and building the relationship based on loyalty with the customer is the main business objective. CRM is one of marketing tools that may enable the company to manage the customer relationship in an organized way. The aim of the study was to investigate the impact of CRM conditions on customer allegiance in the hostel business.

Read More