Author:

J. O. Nwaekpe

email: janenwaekpe2013@gmail.com
N. Onyemauwa

I. Nwokocha

J. E. Ewuziem

H. N. Anyaegbunam

G. N. Asumugha

National Root Crops Research Institute, Umudike, Abia State

B. Dent

R. Collins

University of Queensland, Brisbane, Australia

Abstract

Value-chain analysis is a research method which identifies opportunities in the chain that will enhance its performance and returns it to its participants. Value-chains are market-oriented because they focus on what consumers’ value and the analysis reveals inconsistencies in the chain and provides a framework for resolving them. Rapid value-chain analysis is a micro-level value chain analysis which involves conducting first of all a consumer research before investigating the chain itself. There is a high potential for expanding the ginger market in Nigeria. This is as a result of steady increase in local demand following increased awareness of their health benefits. Therefore, diagnosing the value chain of ginger through rapid value-chain approach would provide useful guidance for inclusive interventions that will improve performance of the chain. This study addressed the following specific objectives: to understand consumers’ value and preferences for ginger; to identify the opportunities and vulnerabilities of ginger value chain in South-east, Nigeria through Value chain and SWOT analyses; to improve the demonstration chain’s competitiveness by creating value and reducing waste. The study was conducted in Abia state, Nigeria. Purposive and snow-balling sampling techniques were used to select input suppliers, farmers, wholesaler, retailers, processor, and consumers. Data for this study was collected through qualitative methods. This includes consumer FGDs, Intercept interviews, and Semi-structured interviews. Findings revealed a generally basic/transactional relationship and information flow among the chain actors as a result of lack of trust. The study thus, concludes measures to improve the relationship and information flow in the demonstration chain.

Keywords

Rapid value-chain analysis; Ginger; SWOT analysis; Alternative market; South-east, Nigeria

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