Value Measurement Model from Consumer’s Insight

Author:

Virgil POPA

email: virgil51@yahoo.com

Romania

Abstract

Keywords

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Quantitative and Qualitative Purchasing Behaviour Traits in Large Surface Stores. A Case Study of Bucharest During the 2015 Easter Celebration

Author:

Teodor Purcărea
Iliuţă Costel Negricea
Mihai Papuc
Tudor Edu
Romanian-American University, Bucharest, Romania 

Romania

Abstract

The paper focuses on identifying quantitative and qualitative buying behaviour traits prior to the 2015 Easter celebration prompted by individuals shopping from large surface stores in Bucharest, Romania. A comprehensive semi-structured, disguised and human-based direct observation was conducted in three Kaufland stores in Bucharest to uncover quantitative and qualitative behavioural peculiarities regarding six product categories (fruits and vegetables, sweets, meat and meat-by-products, household cleaning products and bakery products). A sample of 384 shoppers stratified based on gender and age was used to reflect the population layers of Bucharest. The findings of this study, centred on product categories and types chosen by shoppers as well as in-store behaviour in the form of store first-stop, use of shopping lists, expressions, sensorial conduct and communication, display a comprehensive buying behaviour perspective with significant importance for the retail sector in Romania as large surface stores can make use of such findings in their effort to tailor their assortments and amend volumes during important festive seasons.

Keywords

retail, observation, purchasing behaviour, quantitative and qualitative traits, semi-structured, disguised and direct observation

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Modern Sales Applications on the Polish E-Commerce Market

Author:

Aleksandra PTAK
Paula BAJDOR

email: paula.bajdor@gmail.com
Czestochowa University of Technology

Abstract

E-commerce is inextricably linked to the Internet. In the first phase of the creation of the Internet it served mainly as communication tool, but the 80’s of last century brought the first attempts to use its capabilities in trade. In Poland, the rapid development of electronic commerce occurred in the first decade of the twenty-first century and today Poland is considered to be one of the fastest growing countries in terms of e-commerce in Europe. Internet users increasingly prefer online shopping, buying electronics, books, cosmetics, clothes or even groceries. Companies operating in the field of e-commerce gain top positions in rankings. Nowadays, it is hard to talk about the company which is important on the market, if it does not operate on the Internet. Implementation of the idea of commercial activity on the Internet should be preceded by a thorough analysis of the business, including the planned business and organizational model. It is also necessary to recognize the right market, and thus the ability to analyze the customers market, and the vendors and service providers market. The concept developed in terms of business can be realized with the use of information technology. Today, on the market, there is a huge amount of companies offering solutions supporting electronic commerce. E-commerce systems support companies in online commerce and enable them to conduct sales activities efficiently in a variety of sales channels. Online store software is an integral and very important part in the business of each store, a thorough needs analysis allows to avoid large, unforeseen costs associated with the development of the store. This article presents basic concepts related to e-commerce, advantages of effective software of online store, the most popular e-commerce sites in Poland and selected systems available on the Polish market, supporting companies in the trade over the Internet.

Keywords

E-commerce, e-business, Internet, online shopping, e-commerce systems, software

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Logisticians Towards The Challenges Of Logistics

Author:

Joanna KRZYWDA

Dariusz KRZYWDA

email: jkrzeminska@interia.pl

Czestochowa University of Technology

Abstract

The article presents the trends of the contemporary logistics and the response of the logistics job market. It analyses the changes in the job of the logistician: the requirements of this profession but also the employment level and specialisation. The study shows that the job of the logistician becomes very diversified and requires many different skills, depending on the branch, region, position in the company, etc. It is all caused by the changes in logistics which becomes even more complex. The research is completed with the analysis of the job offers for logisticians in Poland, Germany and the USA, with special focus on the situation on the Polish job market which is characterised by an increased number of hard and soft skills required and a higher number of job offers. The paper also shows the jobs in logistics as a field of continuous changes which are the answer to the changes in the global economy.

Keywords

logisticians, jobs in logistics, skills in logistics, trends in logistics

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Risk Mitigation Planning In Oil And Gas Transport

Author:

Katarzyna SZYMCZYK
email: katarzyna.szymczyk@opoczta.pl

Faculty of Management

Czestochowa University of Technology

Abstract

The transport of oil and gas is regarded to be fast, effective and safe. In order to guarantee the safety, the right management needs to implement the adequate strategies that will reduce the possibility of risk occurrence. The process of developing options and actions to reduce threats in oil and gas transportation in terms of innovative and genuine solutions and the newest data how to enhance the effectiveness of this transport have been discussed in this paper. The paper is based on the analysis of the scientific literature as well as on technical and professional journals touching the subject of oil and gas issues.

Keywords

oil, gas, transport, risk management, risk mitigation, innovations

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Organizational Performance In Logistics Companies Through Human Resource Strategies

Author:

Mihaela STET

Western University “Vasile Goldis” of Arad

Abstract
The study is the result of analysis of the role that human resources have in increasing performance in logistics organizations. Initial research revealed the problems facing the Romanian companies in the sector in the recruitment of competent professionals in the supply chain, in obtaining and, especially, keeping the trained specialists. The shortage of specialized human resources which have to cope with companies derives from the still low offer on educational market, both from the university and pre-university education system and from the field of training and certification of competencies in logistics and supply chain. The paper presents the strategies adopted by some companies in the sector and possible strategies and solutions to increase organizational performance by valorization the potential of existing human resources in companies and labor market.

Keywords

logistics, human resource, performance, organization

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